Absolut Exposure launches at TFWA Cannes
23 October, 2012
Pernod Ricard launched Absolut Exposure last night at an event at TFWA Cannes.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
